FILA is an Italian brand created in Biella in 1911 and boasts a rich legacy in sports. Today it operates across the world, and specifically in Brazil. It offers clothes, footwear, and accessories for the Running and Tennis categories, in addition to the new Fila Cross Training (FXT) range, which pairs performance with technology, modernity, and style.
The brand also features the Lifestyle (casual) range inspired in the origins of tennis.
Fila is the official sports brand of major sports events, such as the São Paulo International Marathon, the Rio de Janeiro International Half Marathon, the Brazil Tennis Open, Masters 1000 in Indian Wells, Rogers Cup (Toronto and Montreal), Rio Open, and Argentina Open.
The brand sponsors top ATP tennis players all over the world, in addition to the Fila Running Team, a team of high performance marathon runners.
The brand’s operations in Brazil have been run by Grupo Dass since 2003, and the group is in charge of developing, manufacturing, selling, and advertizing the products.